Friday 17th January is “Ditch Your Resolutions” day, so to mark the occasion we encouraged you to ditch any Dry January resolutions by launching…an alcohol-free drink.
We’ve all been there: abandoning New Years Resolutions mid-month – or even completing them – and slipping back into bad habits. Rather than making and breaking resolutions, in 2020 we’re encouraging people to take a more moderate, sustainable approach to drinking.
We’re launching a brand new collaboration with Cloudwater Soda – Spiced Fruit Chaat Soda – as well as a permanent range of alcohol-free beers from some of the world’s leading Craft Beer brewers, to make sure anybody who’s looking for a low or no-ABV alternative doesn’t have to feel like they’re missing out when it comes to flavour or the experience of being in a bar with friends.
If you’re interested in rethinking your relationship with drinking in the long-term, you can also pick up a copy of mindful drinking movement Club Soda’s book, “How To Be A Mindful Drinker: Cut down, stop for a bit, or quit”